time icon 7 min read update icon Sept. 20, 2019
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Hertz is a renowned name in the car rental industry. The company boastsessentially no age-based restrictions and easy access to planes, trains and (other) automobiles.

Hertz is always changing and adapting to consumer needs, which is why the company remains true to its customer-comes-first mentality. That said, the company does try to be all things to all drivers, with a diverse number of points-based programs and speed-based options. Hertz continues to maintain its focus on airport access, but now offers long-term rentals with 60-day terms as well as less restrictive one-way trips.

Grandfolk Scoring
Cost 5/10
Warranty 7/10
Ease 9/10
Customer support 9/10
Limits to coverage 8/10
Restrictions 3/10
Insurance 7/10
Extras 5/10
Cancellation 3/10
What is the average cost per day?
The average is $48.50/day
Is there a guarantee?
A best rate guarantee is available with online booking
How easy is it to rent a car?
Easy; reservations can be made in person, on the phone or online
Customer support
How easy is access to customer service?
Easy; just call an agent or request help online
Limits to coverage
What services are excluded?
Hertz does not have a carpool option
Cost or difficulty to upgrade?
Changes at the time of pick up are extremely restrictive
What additional coverage is required?
Hertz encourages additional coverage such as liability insurance
What extras are available?
Disability-enabled driving mechanisms may be available upon request
Is there a fee to a cancel a reservation?
Depends on your situation; inquire with an agent for details
Age Score:
50-64 Years
65-74 Years
75-84 Years

Hertz is unlike any other national and international car rental agency in that it promises to rent to those under 25, as well as incentivize those over 50 to rent more. The company offers a one-of-a-kind 50-plus program for those of us who are over 50 years old. The Hertz Fifty Plus Program includes daily savings of up to 20% base rates, additional coupons and premier travel perks with a subsequent enrollment in the Hertz Gold Plus Rewards program. 

This latter program allows customers to skip the counter and proceed right to the rental lot to get you on your way faster. These perks are best for the frequent traveler, though, and Hertz can feel a bit pushy at times. To wit, its website encourages retirees to take a break from their daily routines, experience something different, spend time with grandchildren, check off bucket-list destinations and learn something new about oneself.

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Hertz is a partner member of Accessible Vans of America, which enables those customers with wheel-chair and lift-equipped vehicle needs to be matched with reputable providers. The website is much more helpful than those of similar renters, as it not only lists the types of disability-related driving mechanisms offered, but also provides images of such items as hand controls and spinner knobs. 

What’s more is that Hertz offers a new Easy Access bus with an electrically-operated ramp, two Americans With Disabilities Act-compliant wheelchair positions, wider doors, more spacious aisles and waist-high luggage racks to take you from door to door. Finally, and in line with the other major rental companies, Hertz waives the additional driver fee for those with medical conditions requiring a surrogate driver.


  • Hertz offers their very own Easy Access bus, which features wider aisles and amenities to make your ride to and from the counter comfortable.
  • It is hard not to earn rewards with Hertz given the number of programs the company runs, so you can likely earn a free rental every now and again.
  • Hertz waives all fees for disabled drivers that need a surrogate driver.
  • The Hertz Fifty Plus Program provides additional savings of up to 20% off daily rates to those who qualify and sign up using the promo code.
  • Hertz was the first to offer airport-based car rentals and keeps the customer in mind with easy-to-use kiosks at most large national and international terminals.


  • Daily rates tend to be higher than the national average, or approximately $48.50 per day.
  • The company might offer a 50-plus program, but the deals are pushy and encourage enrollment in the Hertz Gold Plus Rewards program to maximize savings.
  • Cancellations must take place within seven days of the original booking in order for drivers to be eligible for a possible refund.
  • Many of the one-way programs and deals are limited to certain locations and subject to franchise terms and conditions.

Bottom Line:

Hertz is the second-largest car rental agency when taken with its corporate partners Thrifty and Dollar. Combined, all three companies offer over 9,700 worldwide locations for your temporary automobile needs. Hertz earned a following beginning in the 1930s by offering vehicles at train and airport terminals, which it continues to focus on to this day. The company’s daily rates skew a bit higher than the national average, but do come with a roadside assistance program, easy-to-use kiosks and some of the best follow-up features via the online platform. 

Hertz does provide a fast-lane (no pun intended) for speedy pick-ups and drop-offs, as well as electronic billing features so you do not miss an unexpected fee or charge. While the company operates with a great deal of transparency, consumers are still strongly encouraged to understand what is included in their quotes, since fleet and add-on availability can be negatively impacted by location and time of year.

Frequently Asked Questions:

Does Hertz require a deposit?  

Yes, but the company is clear that the credit or debit card will only have an authorization hold of up to $200, so as to cover the estimated rental charges. Hertz also explains that these funds will not be available for use and will only be accessed by the rental agency if the vehicle is not returned per the agreed-upon contract details.

Can I return a car early?  

Yes, but Hertz clearly states that it is unable to issue a refund in the event your plans change.

What are the restrictions of use? 

Consumers are advised that each Hertz location, especially those outside of North America, may have differing limitations, and are advised to investigate prepayment requirements, age restrictions and fleet options prior to confirming their booking.

More Information:

Product Details

Overview: Hertz initially grew its foothold in the car rental agency industry beginning in 1918, and became the first company of its kind to offer rent-a-car fleets at U.S. airports just a few short years later. Since that time, the company has not backed off of its customer-comes-first mentality, with a renewed focused on economically viable rentals that still meet customer specifications. Hertz provides a host of services aimed at drivers younger than 25 years of age, as well as those over 50 and just heading into their golden years.

Package Details: While Hertz does not offer a carpool service, its door-to-door Easy Access bus allows you to get from the airport to the counter in reasonable comfort. The company’s best rate guaranteed service is also a critical consideration when choosing a car rental agency, but one that is heavily nuanced with very specific terms and conditions.

Add-on Services:  Hertz strikes the balance between budget-friendly offerings and extras, but customers are cautioned to read the details of their quotes and follow up on their final bills, since unexpected fees are not altogether uncommon with Hertz. That said, those looking to rent from the nearly 100-year-old company should be aware of taxes, surcharges and insurance fees in their rental location.

Additional Company Details

Contract Details: Hertz does not differ greatly when held up against other nationwide and international rental agencies. That said, its terms and conditions should be carefully studied prior to booking a rental, as the company is clear about taxes and insurance charges varying based on rental location. Additionally, the company does not offer a carpool option, and its Simply Wheelz program does not honor one-way rentals. In other words, a customer may be in for a shock if the final bill does not match the quoted offer. Finally, customers may also be unable to confirm a vehicle if availability is limited a particular location, so be sure to call ahead.

Warranty: Hertz offers a best-rate guarantee for those who elect to book their rentals online. This guarantee is much like other agencies in that Hertz will match the lower rate, as well as add an additional 10% discount. However, Hertz encourages customers to use the online claim form in order to verify that their lower rate applies. That said, the guarantee is heavily stipulated and excludes rates from other car rental companies, rates obtained via coupons, non-retail packages and pre-paid offers from the company website.

Accreditations:  Hertz maintains a satisfactory B+ rating with the Better Business Bureau, but continues to trail industry leader Enterprise when scored by J.D. Power. The business is also listed behind National and Alamo, but continues to improve its cost and fee-based rankings. 

Company Details:  Founded in 1918, Hertz began as a car rental company dedicated to the customer experience. The founder, Walter Jacobs, opened his doors with just 12 Model-Ts, and operated at a profit through the mid-1920s when he sold his company to John D. Hertz. Hertzultimately put the company on the map with the then one-of-a-kind airport car rental desk. The company continues to grow and now includes a collection of rental agencies such as Dollar, Thrifty and Firefly. All in all, the Hertz Corporation has a footprint in over 150 countries with 10,300 locations worldwide.


The Hertz Corporation
8001 Hertz Dr
Estero, FL 33928
Tel: (800) 654-3131
Website: https://www.hertz.com/rentacar/reservation/

Kate Papenberg - Senior Advisor

Kate is senior researcher with Grandfolk® providing in-depth product and service reviews to empower senior buying decisions.