time icon 6 min read update icon Sept. 20, 2019
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Goldline is a retail seller of gold and silver coins, as well as other precious metals, for investors and collectors. 

Buying gold is a great way to diversify and build a healthy investment portfolio. When choosing a company, it should be noted that all not all gold dealers are created equal. It is important to select a dealer that is trustworthy and established. Goldline International was founded in 1960,and has established itself as a company that offers a variety of precious metals products to purchase. 

Located in Southern California, Goldline has an international reputation for its gold and silver coins and bars. Goldline stands apart from other companies in the market because it also offers uncommon and collectible numismatic coins. 

Grandfolk Scoring
Customer Support 9/10
Established? 10/10
Third-party reviews 10/10
Buying options 8/10
Shipping 10/10
Price protection 10/10
Purchase requirements 8/10
Cost 8/10
Warranty 10/10
Ease 10/10
Cancellation 7/10
Customer Support
Are customer service agents available to help?
Client Concierge are available to assist customers
How long has the company been in business?
Founded in 1960, the company is well established
Third-party reviews
Are third-party customer reviews available?
Goldline works with independent review sites to gather feedback
Buying options
Do prices change for various payment methods?
The purchase price will remain the same regardless of payment method
How much does the dealer charge for shipping?
Goldline advertises free shipping with all purchases
Price protection
Is price protection offered?
Goldline offers price protection and price guarantee programs
Purchase requirements
Is a minimum or maximum purchase required?
No, but Goldline does charge a $25 fee for purchases under $2,500
What is the cost of service?
Depends on your order
How easy to return or replace?
Precious metals, coins and currency are guaranteed for authenticity
How easy to put to use?
It is easy to order online or by phone
Cost or difficulty to cancel?
Call customer service to ask about cancellations
Age Score:
50-64 Years
65-74 Years
75-84 Years

If your other investments fail to generate a desirable return, you may be thinking of buying gold in hopes of gaining a quick and easy return.Although gold is sometimes a good investment, the uncertainty of the economy’s future has fueled numerous gold scammers to victimize seniors due to their vulnerability. These scammers prey on seniors’ hopes of supplementing their retirement income.As of last year, more than 10,000 seniors had been deceived by online peddlers offering gold buying deals, which are not always the best investment option. As a senior, you should be very careful and do a great deal of research if you decide to pursue gold buying as a form of investing. 

Take the time to confirm that the company you choose is a reputable gold seller and not a ‘fly by night’ company. Review the company’s ratings, read reviews, and call to ask questions. Assure yourself that you are choosing a reputable company. Goldline has been in the gold buying business since 1960. Due to its longevity, its track record can be researched thoroughly. Choosing a company that can be researched and verified should build your confidence and assure you that you’reheaded in the right direction. With the right company, investing in gold can ultimately be a safe and attractive option. 

Health Score:
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If you choose to buy gold, you should carefully consider where you plan to store it, especially if you have an advancing health condition. An advancing health condition may require many doctor’s appointments and/or hospital stays. Choosing to store gold in your home may not be the best choice if security and safety are concerns. 
Fortunately, Goldline offers a safe storage solution for your gold purchases. The company offers high-security storage facilities that are insured and audited on a regular basis. If you choose this storage option, you will have peace of mind knowing that your gold will be under 24-hour surveillance at a world-class storage facility. Furthermore, shipping to the facility is free.


  • Goldline is one of the largest gold-buying companies in America.  
  • Goldline offers an optional safe and managed storage solution for your assets.
  • Goldline is the exclusive dealer of several gold and silver bullion coins.
  • Shipping is free on all orders. Additionally, all shipments are insured and require a signature at the time of delivery. 
  • Goldline is a frontrunner in the market due to its comprehensive disclosures and transparent pricing. 
  • Purchases of $10,000 or more come with a standard seven-day price guarantee program.
  • As a client, you will be encouraged to conduct your due diligence before making a purchase. The company provides a Company Comparison Worksheet to assist you with the gold buying process.
  • New investors can request a free Goldline Investor Kit for additional information on the company. The kit also explains how physical gold and silver can diversify your portfolio.


  • In 2011, a criminal complaint was filed against Goldline. The complaint alleged that the company ran a ‘bait and switch’ operation, and that customers were unknowingly conned by agents into buying overpriced gold by means of false, misleading and deceptive claims.
  • Some clients complain that Goldline charges absurdly high fees per transaction. 
  • Some complaints state that representatives or agents would not return calls or were very hard to reach once a purchase was made. 
  • Goldline has received its fair share of negative press publicity in the past. 
  • The company was accused of using celebrity personalities to make false statements regarding the future of the economy. These statements were meant to scare consumers and promote gold buying from Goldline. 

Bottom Line:

Goldline International has grown to become one of the largest gold retailers in the United States. The company has managed to distinguish itself from its competitors by establishing a reputation based on best-in-class client service and support. 

However, the company has not always had a positive reputation. Goldline was on the receiving end of quite a bit of bad publicity a few years ago. Complaints cited the company’s participation in predatory and deceitful practices, to include ‘bait and switch’ operations. As part of the settlement, Goldline agreed to refund $4.5 million to previousclients and to pay $800,000 into a fund dedicated to cover future claims. 

Ultimately, you are encouraged to complete the due diligence necessary to determine if Goldline is a company you would like to do business with. The company has managed to rebuild its reputation and still advertises heavily on television, radio and social media. Its price guarantee protection programs are attractive incentives that distinguishGoldline from other retailers in the market. 

Frequently Asked Questions:

How do I pay for my order?

Goldline allows you the option topay with a credit card, wire transfer or check. With each purchase, you will pay the same listed price,regardless of the payment method you choose to use. 

Can I cancel my order? The market has changed, and I want the new lower price.

Goldline offers a Price Guarantee Program (PGP). If the company’s asking/selling price for qualifying purchases is reduced by Goldline within seven calendar days of your date of purchase, you may contact Customer Service and request that your purchase be re-priced. 

Am I buying actual physical gold or a certificate?

If you choose to purchase from Goldline, you will acquire actual physical gold coins and bars. Your purchases will be delivered to your address or safely stored at an independent, secure depository. Please be advised that storage is not available in all states. To determine whetherstorage is available in your state, please review the full terms and conditions regarding storage of your gold purchases. 

More Information:

Product Details

Overview:Goldline International is a leading direct retailer of gold, silver and other precious metals to the investor and collector communities. 

Package Details:N/A

Optional Accessories or Add-on Services:  N/A

Additional Company Details

Contract Details: N/A


Accreditations: Goldline has an accredited business profile with the Better Business Bureau. It maintains an A+ rating.

Company Details:Goldline International was founded in 1960 and is based out of Los Angeles, California. The company, originally established as a precious metals brokerage, has grown to offer additional goods and services includingprecious metals, IRAs and direct retail of gold, silver, platinum, and palladium. The company has more than 300 employees and reported an estimated $600 million in 2016 revenues. 


11835 W Olympic Blvd, Ste 500
Los Angeles, CA 90064-5067
Phone:  800-963-9798

T. Mashae Pearson - Senior Advisor

Shae is senior researcher with Grandfolk® providing in-depth product and service reviews to empower senior buying decisions.