HelloFresh is a convenient and healthy weekly meal delivery service that thinks cooking should be fun and easy. It purchases food from small suppliers, so you get the freshest ingredients.
HelloFresh is a meal delivery service where fresh ingredients for uncomplicated meal preparation are delivered to your house in an ice-packed box. Meals nicely balance flavor with complexity: relatively few steps are required. Customers sign up online and choose from a variety of menus according to their dietary preferences. Each week, HelloFresh automatically mails the precise amount of all of the pre-portioned ingredients, plus the recipes, to prepare two to four meals. Each meal can feed either two or four people, depending on the consumer’s delivery preferences. Ingredients arrive organized for each meal in separate small boxes that can be easily stored. To prepare the meal, the subscriber just follows the recipe cards included in the shipment. Each recipe card includes the nutrition information. Customers can easily choose their meals, skip weeks or cancel service on the HelloFresh website.
Shipping fee for delivery service
How easy is cancellation?
How flexible is this service about dietary restrictions?
Nutritional information meets Federal guidelines
Taste of prepared meals
Ease of meal preparation
|Average ease; requires chopping ingredients|
How responsive is this company to consumers?
Average price per portion
Cost of each portion
Variety of meal options
Number of recipes to choose from each week
|Very good variety|
Seniors who are healthy and love to cook but do not have time or energy to go to the grocery store to buy ingredients may find this service ideal. However, advancing age can affect the ‘friendliness’ of this service to seniors due to the meal preparation work required. The need to chop, assemble and cook the ingredients may also pose a challenge for seniors with any vision or dexterity issues. (Other meal preparation delivery services do offer ingredients that are already chopped and only require cooking.) The text on HelloFresh's recipe cards is smaller than most, which could be difficult for aging seniors to read. Also, because the meal delivery service is controlled via a website, it can pose a challenge for older seniors who are no longer comfortable online.
The usefulness of this service declines with an advancing health condition. HelloFresh sends shipments of perishable ingredients to one’s house, which could lead to missed deliveries when hospital visits or visits to family become more frequent. Because this service requires seniors to cook from a recipe, seniors with serious cognitive decline may find the sequencing of actions to be a challenge. Cooking on a stovetop may even pose a hazard for these seniors.
Like many meal delivery subscription services, HelloFresh’s goal is to simplify food preparation by mailing all of the ingredients needed to cook at home. For a weekly fee, seniors can opt to receive two to four meals/week that yield two to four servings each. For seniors who enjoy cooking, this could be a simple way to try new recipes without having to shop for long lists of ingredients at the grocery store. While HelloFresh does not allow a subscriber to change individual ingredients in the recipes, ingredients can be omitted during preparation (for example, omitting salt in a recipe for someone with high blood pressure). HelloFresh does require a comfort level with computer usage and the ability to do some food chopping. HelloFresh's cost for an individual serving is about average for this kind of service but is more expensive than purchasing the ingredients for the recipe and making the recipe oneself. HelloFresh was named Specialist Online Retailer of the Year in the UK in 2014, 2015 and 2016. For a senior who is comfortable using the internet, can prepare some ingredients and wants easy, healthy meals, HelloFresh can be a good option.
Frequently Asked Questions:
Do you offer a mobile app?
Yes, the HelloFresh Apple app is available on the Apple iTunes App Store, and the Android app is available on Google Play.
What happens if I am not home for my shipment?
HelloFresh drops the box at your door according to the delivery instructions received with the order. Coordination is important for any absences because the perishable ingredients are expected to be stored in a refrigerator soon after arrival.
Do you have nutrition information available for your meals?
Nutrition information including calories, fat, carbohydrates, sugar, fiber, protein, cholesterol and sodium is posted next to each recipe during meal selection online.
Overview: HelloFresh offers several meal delivery plans, which can feed a family of two or four people, two to four times a week. The following exemplifies the diversity of meals: “Sweet-as-Honey Chicken with Snow Peas over Jasmine Rice,” “Onion Burgers with Crispy Cauliflower Oven Fries” and “Roasted Pork Tenderloin with Lemony Potatoes and Zucchini.”
The classic plan includes a wide variety of dietitian-approved meals with ingredients that include meat, poultry, dairy and produce. This plan costs $9.99/serving, regardless how many servings are requested; shipping is free.
The family plan includes “family-friendly ingredients to please adults and tiny tummies” and can feed four people either two or three times a week. This plan costs $8.74/serving, regardless how many servings are requested; shipping is free.
The veggie plan includes recipes with plant-based proteins, grains and seasonal product, and can feed two or four people with three meals/week. This plan costs $9.99/serving, regardless how many servings are requested; shipping is free.
Meal plans can be changed at any time as long as the changes are made at least five days before the next scheduled delivery. Meal plans can also be paused – temporarily halted, for example, due to travel -- or canceled through the HelloFresh website.
Optional Accessories or Add-on Services: HelloFresh maintains a shop that sells kitchen accessories, supplies and cookware. It also offers wine plans to pair with the foods.
Contract Details: There are no additional fees besides the monthly cost to be subscribed to the service. To cancel your HelloFresh service, simply log into your online account and follow the instructions. Make sure to cancel at least five days before the next scheduled delivery to avoid extra charges.
Warranty: If a customer is unhappy with any part of a Meal Box or a specific Meal Kit, they have five days to contact HelloFresh customer service online or by phone. At HelloFresh's discretion, it may issue a credit or a partial or full refund. The company reserves the right to require either the return of the unsatisfactory ingredient or Meal Kit, or a photograph of such, before any partial or full refund or credit will be issued.
Accreditations: HelloFresh has not obtained accreditation from the Better Business Bureau, but it has an A rating on the BBB website. HelloFresh sources its foods from some of the finest family-owned and -operated purveyors in the country. Seafood is sourced sustainably, in an ocean-friendly manner, and the company is rated a Best Choice or Good Alternative by the Monterey Bay Aquarium Seafood Watch Program. Meat and poultry are sourced from farms and ranches with the highest standards of quality.
Company Details: HelloFresh was founded in 2011 in Berlin, Germany, by Dominik Richter, Thomas Griesel and Jessica Nilsson. Thanks in part to aggressive social media and follow-up email marketing campaigns, today the company has grown to ship more than one million meals per month across the continental U.S. It aims to be seen as a mid-market "accessible, approachable" brand for people who want "exciting but not over-complicated" recipes. Its huge behind-the-scenes technology platform is changing how consumers shop for food, with a flexible subscription model that feels supportive, but not restrictive.
Grocery Delivery E-Services USA, Inc., d/b/a HelloFresh
40 West 25th St., 7th Floor
New York, NY 10010