Plated

Plated is a meal delivery service ideal for seniors who enjoy cooking flavorful, ethnic and unusual meals without the inconvenience of visits to grocery and specialty stores.

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7.1
Grand Score
8
User Score
7.1
Grand Score
8
User Score
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Plated is a meal delivery service which delivers somewhat more sophisticated ingredients for a subscriber to prepare meals, including peak-season produce, meats raised without antibiotics, sustainably caught fish and artisanal specialty items. Customers sign up online and choose from a variety of menus according to their dietary preferences. Each week, Plated mails the pre-portioned ingredients (the subscriber provides the olive oil, salt and pepper) and the recipes to prepare two to four meals. Everything arrives in an ice-packed box. Each meal can feed two, three or four people, depending on the customer’s delivery preferences. Nutrition information for each meal is available on the visually appealing Plated website. Customers also use the Plated website to choose their meals, skip weeks or cancel.

Grandfolk Scoring
Shipping 6/10
Cancellation 8/10
Dietary Restrictions 7/10
Nutrition 7/10
Taste 10/10
Preparation Difficulty 5/10
Customer Service 10/10
Average price per portion 8/10
Variety of meal options 9/10
Shipping
Shipping fee for delivery service
$7.95 on orders under $60
Cancellation
How easy is cancellation?
Easy
Dietary Restrictions
How flexible is this service about dietary restrictions?
Several options
Nutrition
Nutritional information meets Federal guidelines
Good adherence
Taste
Taste of prepared meals
Delicious
Preparation Difficulty
Ease of meal preparation
Average ease; some complexity and requires chopping
Customer Service
How responsive is this company to consumers?
Very Responsive
Average price per portion
Cost of each portion
$9.95-11.95/serving
Variety of meal options
Number of recipes to choose from each week
Very wide variety
Age Score:
10
50-65 Years
7
65-75 Years
3
75-85 Years
1
85-Above

This service is ideal for healthy seniors who love to cook but who do not have time or energy to go to the grocery or specialty store to buy a long list of ingredients. Unlike other meal delivery services, individuals using Plated will need to provide the oil, salt and pepper. Advancing age can increase the ‘friendliness’ of this service to seniors by minimizing the amount of grocery shopping required. On the other hand, Plated’s meals are somewhat more complex, requiring more chopping and using more cooking techniques than some of the other plans. The meal preparation work required may be problematic for disabled seniors. (Already-chopped ingredients are available from other meal preparation delivery services.) Also, the meal delivery service is managed via the computer, which may become more difficult as greater age increases resistance to using technology.

Health Score:
10
Great health
9
Good Health
7
Fair Health
3
Poor Health

An advancing health condition makes this service much less useful. Plated sends shipments of perishable ingredients to one’s house, so frequent hospital visits or trips to visit family can result in missed deliveries and hence food spoilage. Because this service requires seniors to cook from a recipe, seniors with serious cognitive decline may find the sequencing of actions to be a challenge. Cooking on a stovetop may increase the hazard faced by these seniors. Also, as the meal delivery service is managed via the computer, doing so may become more difficult as poor health results in less or no computer usage. 

Pros:

  •  Plated works with suppliers that provide hormone- and antibiotic-free poultry, pork and meat, and sustainably caught seafood. The company sources organic produce when possible. 
  • Plated offers the opportunity to cook with new ingredients and to try new flavors.
  • Except for salt, pepper and oil, Plated sends all of the ingredients to the customer, which is helpful for seniors who no longer drive. 
  • Perishable ingredients are packed in an ice-packed box.
  • The meal selection on the website is healthy, as seen by the nutrition information on the recipe cards. Options exist for vegetarians and those with dietary restrictions.
  • The service is managed on the Plated website or mobile app. Changes or canceling is easy; delivery days can even be adjusted week to week.
  • Customers can choose from 20 different meals (and even dessert) each week, so they do not get tired of eating the same meals.

Cons:

  • While Plated enables customers to choose specific meals, the ingredients included in the meals cannot be individually customized.
  • Plated's pricing is above average, most likely due to the quality of its ingredients.
  • Unlike other meal delivery services, Plated subscribers must provide some basic ingredients (olive oil, salt and pepper).
  • Someone should be home to accept the shipment in a timely fashion to prevent food spoilage, which may not be easy for seniors who have unexpected, extended medical or hospital visits.

Bottom Line:

Like other meal delivery companies, Plated offers subscribers the option of receiving ingredients and recipes to create several different meals each week. The meals at Plated run a bit more expensive than other meal kit services, and the recipes incorporate more interesting, ethnic and unusual flavor combinations than its competitors. Printed recipe cards are included in your box, and can be viewed and downloaded in your account on your desktop or the app starting each box’s delivery day. Plated's recipes range from simple 20-minute meals to full “culinary adventures” which take less than an hour. However, meals may take longer for some seniors to cook. The company uses responsibly and sustainably sourced meats and seafood, and farm-sourced produce (organic produce when possible). Plated also has options for vegetarians. For a healthy senior who loves to cook gourmet meals, but doesn’t have the means or patience to travel to the grocery store, Plated would be a great option.

Frequently Asked Questions:

Do you offer a mobile app?  

Yes, Plated offers a mobile app for iPhone in the Apple iTunes App Store and an app for Android phones available from Google Play.

What happens if I am not home for my shipment?

Your meal shipment is delivered either by a local courier or by FedEx and should arrive anytime between 8 AM and 8 PM. Thanks to the ice packs included in the Plated packaging, your food delivery should be fresh until midnight of the delivery day, and between four and five days in the fridge.

Do you have nutrition information available for your meals?

Yes, the chefs at Plated use a database to estimate the calories of each ingredient. Each recipe has its estimated calories, protein, total carbohydrate and total fat listed in bold letters on the Plated website, along with a list of ingredients sent, any additional ingredients needed (which are not included in the nutritional information) and any possible allergens contained in the meal.

More Information:

Product Details

Overview: Plated offers tremendous flexibility in its meal delivery plans. Examples of meals include “Seared Steak Bibimbap with Crispy Rice and Sriracha," “Chicken Shawarma Salad” and “Zucchini Tomato Pizza.”

Package Details: On the two-serving plan, the price/serving is $11.95. For three or four servings a night, the price/serving is $9.95. Shipping is free, except for orders under $60. You can order from two to seven meals a week and can change your delivery day for any week, as long as it is done within the change deadline. 

Meal deliveries can be changed or canceled by visiting the Plated website. Order changes or cancellations should be completed seven days before the next scheduled delivery to avoid additional fees.

Additional Company Details

Contract Details: There are no additional fees except for shipping fees on certain smaller meal plans ($7.95 plus any applicable taxes for orders under $60). Plated must receive any cancellations or changes to the plan (including skips of weekly deliveries) by 12 PM in your delivery zip code’s time zone at least six days before the next scheduled delivery date to avoid additional fees. 

Warranty: If a customer is dissatisfied with a meal kit for any reason, or is missing an ingredient, Plated should be contacted by email or phone immediately. It will decide, at its discretion, how to compensate the customer for the loss of ingredient or meal.

Accreditations: Although Plated has not received accreditation from the Better Business Bureau, it has earned an A+ rating on the BBB website.

Company Details: Plated got its start in 2012 when its founders, Nick Taranto and Josh Hix, appeared on the popular TV series Shark Tank. Although the co-founders never closed the deal with Mark Cuban, they attracted investment from shark Kevin O’Leary four months later. Today, Plated distributes 10,000 meal kits/day from its fulfillment centers across the U.S., generating over $100 million in annual revenue. Plated was acquired for $200 million in October 2017 by grocery giant Albertsons, who plans to make its 2,300 supermarkets available for pick-up service to get rid of the excessive delivery costs.

Contact:
 
Plated
111 West 19th St
New York City, NY 10011

Phone: 855-525-2399
Website: www.plated.com 
Email: help@plated.com 

Sheeva Azma - Senior Advisor

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