When considering Ameritas Life Insurance, weighing both the praise and the complaints is important. The company is financially strong, boasting an A rating from AM Best, but customer opinions are mixed, especially regarding the application process. Some find comfort in the personalized service from financial professionals, while others are frustrated by the lack of online application options. With WalletHub rating 1.4 out of 5, there’s more to unpack about customer satisfaction. So, what’s driving these reviews, and how does Ameritas stack up against its competitors?
Key Takeaways
- Ameritas Life Insurance has a financial strength rating of A (excellent) from AM Best, indicating solid stability.
- Customer satisfaction is rated at 4.0 stars by NerdWallet, with a low complaint index score of 0.397.
- The application process requires working with a financial professional, with no option for online completion.
- Mixed customer reviews highlight frustration over the lack of digital application options.
- Ameritas offers diverse life insurance products, including term, whole, universal, and variable universal life policies.
Company Overview

Ameritas Life Insurance, founded in Lincoln, Nebraska, is a mutual life insurance company that provides financial security through a wide range of life insurance products.
When considering Ameritas, they’ve earned an A (excellent) financial strength rating from AM Best. This rating signifies their solid stability and reliability, ensuring they’re well-equipped to fulfill their obligations to policyholders.
You might be interested in Ameritas Life Insurance’s life insurance policies. These include term, whole, universal, and variable universal options.
Each type caters to different needs, whether you’re looking for temporary coverage or lifelong protection with cash value growth potential. This variety allows you to select a policy that aligns with your financial goals and personal circumstances.
Furthermore, Ameritas Life Insurance is known for its customer satisfaction. It boasts a 4.0-star rating from NerdWallet and a remarkably low complaint index score of 0.397.
This indicates that they receive fewer complaints relative to their size, reflecting their commitment to service quality and customer satisfaction. You can trust Ameritas to provide valuable insurance and financial services that focus on your needs.
Policy Options
Having explored Ameritas Life Insurance‘s strong company foundation and customer satisfaction, let’s examine its wide array of policy options tailored to diverse financial needs.
Ameritas offers a selection of life insurance products, including term and whole life insurance, to ensure you find a policy that aligns with your financial goals and preferences.
Term life insurance options such as the Ameritas Value Plus Term are ideal if you’re looking for affordable, temporary protection. Coverage starts at $100,000, and terms range from 1 to 30 years. These renewable and convertible policies provide flexibility as your needs change.
Whole life insurance, including Access Whole Life and Growth Whole Life, offers guaranteed death benefits and cash value accumulation. Some whole life insurance policies also pay dividends, providing additional financial benefits over time.
If you’re seeking more flexibility, Ameritas’s Value Plus Universal Life policy offers adjustable premiums and coverage starting at $50,000 or $100,000.
For those willing to take on investment risk, the Variable Universal Life Insurance policy lets you invest your cash value, potentially enhancing growth. However, it carries the risk of reduced cash value if investments don’t perform well.
Application Process

When you’re ready to apply for life insurance with Ameritas, you’ll need to work directly with a financial professional. The process can’t be completed online, and while this might seem inconvenient, it guarantees personalized attention and guidance.
First, you can obtain a quick quote by providing basic personal information on the Ameritas website. This preliminary step gives you an idea of your life insurance policy’s potential costs and options.
However, to proceed with a full application, you’ll need the assistance of a financial advisor. Ameritas provides a contact form to help you connect with a professional who can guide you. This step is essential because the financial advisor will help tailor the policy to your needs and explain any complex terms or conditions.
Unfortunately, there is no mobile app or online portal for managing your policy, which might be frustrating if you’re tech-savvy. Relying on an agent for the application process can lead to potential delays.
Still, Ameritas designed the process to be straightforward, aiming to minimize disruptions so you can efficiently secure your life insurance policy.
Customer Feedback
Despite the personalized approach during the application process, customers express mixed feelings about their experiences with Ameritas Life Insurance. While some appreciate the variety of policies offered, others find the absence of an online application option frustrating. Customer satisfaction seems to hinge on the need for agent assistance, which can be inconvenient and time-consuming for those who prefer digital solutions.
Ameritas Life Insurance has received a WalletHub rating of 1.4 out of 5 based on eight reviews. This reflects a level of customer dissatisfaction that suggests improvement. However, the complaints are relatively low, as indicated by their complaint index score of 0.397. This suggests that Ameritas experiences fewer than other similar life insurance providers.
Below is a table highlighting key aspects of customer feedback:
| Aspect | Positive Feedback | Negative Feedback |
|---|---|---|
| Agent Assistance | Personalized service | Time-consuming and inconvenient |
| Policy Selection | Strong variety of options | Lack of online application |
| Customer Satisfaction | Lower number of complaints | Low WalletHub rating (1.4/5) |
When you review life insurance options, understanding these factors can help you make an informed decision about Ameritas.
Competitive Analysis

In life insurance, understanding market dynamics can guide you to more informed decisions. Ameritas Life Insurance’s financial stability stands out with an A (excellent) rating from AM Best. This rating guarantees that Ameritas is a reliable contender in a competitive field.
Compared to Transamerica, which has a lower rating of 3.0 stars from NerdWallet, Ameritas is a life insurance company that showcases stronger performance and reliability.
Ameritas also excels with a low complaint index score of 0.397 over three years. This score indicates that Ameritas has fewer customer complaints than many similarly sized competitors, which reflects positively on their customer service and satisfaction levels. In contrast, some other companies in the market often struggle with higher complaint scores.
Ameritas offers a range of products, including term, whole, universal, and variable universal life insurance policies, which cater to diversediverse consumer needs.
However, remember that Ameritas requires you to work with a financial professional during the application process. While this approach guarantees personalized service, it contrasts with competitors’ more straightforward online applications.
Consequently, Ameritas might be the right choice for you if you prefer a more guided approach.
Frequently Asked Questions
Is Ameritas Any Good?
You’re wondering if Ameritas is any good. Consider their solid customer service, diverse policy options, and competitive premium costs. Despite some negative reviews, they maintain a reputable standing, making them worth considering for your insurance needs.
How Long Has Ameritas Life Insurance Been Around?
You’re curious about the history timeline of Ameritas Life Insurance. They’ve been around since 1887. Discover their founding story as a mutual life insurer and explore their company milestones, reflecting their growth and dedication to policyholders.
What Is the Rating of Ameritas Insurance?
You’re wondering about Ameritas’s rating. They hold an A rating for financial stability, ensuring a reliable claim process. Despite mixed policyholder experiences, they score high in financial assessments, demonstrating their commitment to meeting obligations efficiently.
What Is the Best Company to Get Life Insurance From?
When choosing from top life insurers, focus on customer service and diverse policy options. Your needs dictate the best choice. Compare companies’ strengths, like financial ratings and complaint scores, to find the insurer that fits you best.
Conclusion
You’ve explored Ameritas Life Insurance’s strengths and weaknesses. While the company shines with its excellent financial strength and personalized service, the application process could be more user-friendly. The lack of online applications frustrates some customers, as seen in the low WalletHub rating. However, Ameritas’s low complaint index suggests many customers are satisfied overall. When considering your options, weigh the benefits of strong financial backing against the potential inconvenience of their application process.